The new ‘Footsteps’ range for Cofield Wines, is a tribute to past generations who treaded the local vineyards honing their skills for future custodians. Their toil and sacrifice has allowed current family members to craft these wines using a range of techniques – some old school, some new school.

The brief was to create a story around the existing ‘footprint’ brand mark to appeal to a younger consumer. The first product launched for the range is a 200ml piccolo Prosecco pack. Our story is about everyday life in the vineyard as it use to be. There is reference to the old tools used, farm animals, as well as the challenges of unwelcome visitors to the vineyard like birds, rabbits and grubs.

We chose a blue hue for a point of difference to other competitors on shelf and to connect with decorative china plates that were used at this time and could be found on many a farm table. Working with a small 200ml bottle we decided to use the front real estate for impact to lead the consumer around the label for the details. To engage the younger wine consumer we have added simple tasting words to begin their wine education.

Though the stock used is waterproof for ice buckets, we have added an earthy texture to create a more bespoke and authentic look. The footprint has also been embossed to create that well trodden look. Respectfully building on the iconic Cofield ‘footprint’, this range has a fresh new look to continue the Cofield brand story. The range is soon to roll out into the full range of another nine varietals in the 750ml bottles.