The exhibition is dedicated to Buckminster Fuller—a designer, architect, engineer, and philosopher whose innovative ideas have had a significant impact on modern architecture and design. In creative circles, Buckminster was known as “Bucky,” hence the name of the exhibition.
Buckminster Fuller, also known as Bucky, was one of the most influential figures in the field of architecture and design in the 20th century. His work spans a wide range of disciplines, including architecture, engineering, design, and philosophy. Fuller was known for his innovative approaches to solving global problems such as housing, energy, and sustainable development.
The central figure in Bucky Fuller’s work was the triangle, which he used to create geodesic domes. Fuller considered the triangle to be the most stable geometric shape, capable of withstanding significant loads with minimal use of materials. Many of his structures were based on triangles, which were assembled into complex polyhedra, creating stable and lightweight architectural forms. The geodesic domes designed by Fuller became a symbol of his innovative approach to architecture and construction. These domes were used in various projects around the world, including exhibition pavilions, residential buildings, and even military structures.
The exhibition’s identity is built on a custom font based on an equilateral triangle. The font is created within this grid and has several styles: fully filled, framework (where the grid is visible), and a style with supports that mimic a supporting structure. This font reflects the fundamental principles of Fuller’s design, emphasizing his pursuit of efficiency and stability.
The entire style of the exhibition is built on a modular grid: images, text, and elements are arranged according to the grid, mimicking Fuller’s transparent buildings. This modular grid allows for the creation of a harmonious and structured space that reflects Fuller’s philosophy of unity and interconnection of all elements. The use of triangles and modular grids in the exhibition design highlights the innovative and progressive nature of Fuller’s work, making the exhibition not only informative but also visually appealing.
The exhibition design also incorporates the use of modern technologies, such as interactive screens and projections, which allow visitors to delve deeper into the world of Fuller’s ideas. For example, interactive screens display animations and videos explaining the principles behind geodesic domes and other Fuller structures. This not only entertains but also teaches the fundamental principles of construction and design that underlie his work.
Additionally, the exhibition contains numerous historical documents, photographs, and video materials that tell the story of Buckminster Fuller’s life and work. Visitors can see rare archival materials, including drawings, sketches, and Fuller’s personal notes. These exhibits provide a unique opportunity to immerse oneself in the world of his ideas and understand how they influenced modern architecture and design.
The exhibition also highlights Fuller’s contributions to the fields of sustainable development and ecological design. His ideas about using renewable energy sources and efficient resource use remain relevant today. Fuller was one of the first to speak about the need to transition to sustainable development models, and his work inspires many contemporary architects and designers.
CREDIT
- Agency/Creative: Alekseevskaya Anastasia
- Article Title: Font and Identity for the Richard Buckminster Fuller Exhibition by Student Alekseevskaya Anastasia
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: HSE
- Market Region: Europe
- Project Deliverables: 2D Design, Art Direction, Brand Design, Brand Naming, Graphic Design, Logo Design, Packaging Design, T-Shirt Design, Typography
- Industry: Entertainment
- Keywords: Font, exhibition design, Fuller, identity, corporate style, branding, naming, triangle, modality, geometricity
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Credits:
Curator: Leonid Slavin