This Maba wine design reflects the standing of the oldest and most limited edition of Fondillón produced by the Miñano Gómez family, MGWines. A series of prestigious vintages resting in old casks steeped in history. A project imbued with the noble tradition, history, and heritage of this vintage Spanish wine.
The Fondillón 80 wine edition is precious and very limited because of its long history and the scarcity of the wine. The series is drawn from casks dating between 1930 and 1975 years. The first challenge for the design of the label is to create a structure that makes space to arrange and classify the vintages while including traditional features typical of the historic wines that graced the tables of royalty and writers.
The symbols of heraldic character that appears at the label and wine case, refer to the unique origin of this historic centennial wine, the small town of Monovar close to Mediterranean sea, where the winery has kept these precious old vintage barrels for decades.
The design proposal features superimposed seal-like labels beautifully assembled which are hand-stamped and applied individually, before placing each small bottle of this tranquil wine in a case with bas-relief texture, full of restraint.
The result of the design of the wine cases is dominated by the owner’s symbolism of its origin, as well as a small identification label of the vintage and its age. In the lower label, the typography plays its role defining the character of each vintage, in a sober and elegant harmony of the whole.
- Agency/Creative: Maba
- Article Title: Fondillon 80 Wine Packaging Design by Maba
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: Maba
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Bottle, Box
- Substrate: Glass, Glass Bottle, Pulp Carton
- Industry: Food/Beverage
- Keywords: Packaging, Design, Label, Wine, Spirits
Founder & Strategy: Beatriz Suárez