AVC – Tone
“Sellwin Group has launched a new hygienic product line. Packaging task – to highlight brand amongst overcompetitive segment, to attract attention and earn trust to the new product.
Key design elements – dynamic pattern and contrast logo. Theirs soft and rhytmic geometry, tender, but expressive colours gain attention and making packaging visible on a shelf. Large amount of white colour adds to the display of goods, describing the idea of freshness and cleanliness.
Laconic design looks neatly and stylish, illustrating brand positioning – modern and gentle care for yourself.”
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Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
