Flute & Fromage, a boutique cheesemonger nestled in Whistler Village, Canada has created a wine and cheese experience in the mountain town filled with international tourists. This independent shop serves a curated selection of high-quality cheeses, seasonal antipasti, and natural wines, all presented with a focus on luxury and enjoyment.The name is a play on words – a champagne flute as a nod to wine but also a reference to the Flute Bowl and Peak on the Whistler Ski mountain.

For the brand, Glasfurd & Walker developed a custom wordmark and monogram featuring foil stamping in gloss black and gold across each touchpoint. The wordmark is an elevated, custom design that pulls from nostalgic mountain lodge typography merged with modern, sophisticated serif to make a distinct and unique mark.
Playful typography, creating circle patterns, inspired by a wheel of cheese is used on stickers, ribbons, and wax paper injects a sense of fun, aligning with the shop’s ethos that food should be an enjoyable experience.
The color palette of deep burgundy and blue draws from the rich hues of wine and the natural beauty of the mountains, reinforcing the connection between the product and its environment. This sophisticated color scheme adds to the luxurious feel of the packaging, making it perfect for gifting. The simple and iconic design language mimics classic luxury retail – iconic colour, simple logo placement and beautiful boxes to stack, wrap and gift.

Every detail of the packaging is meticulously designed to enhance the gifting and cheese and charcuterie experience. The foil stamping and high-quality materials create a sense of indulgence, while the wax paper and ribbons add a tactile pleasure to the unboxing process. The brand also offers thoughtfully designed merchandise such as wine openers and tote bags with wine pockets.

Incorporating mountain luxe themes and heritage ski imagery that are layered into touchpoints like the matches, Glasfurd & Walker’s design approach reflects a blend of casual mountain charm and sophisticated elegance. This visual narrative extends through social media and marketing materials, reinforcing the brand’s unique character.

Flute & Fromage, through its collaboration with Glasfurd & Walker, merges global influences with local charm, offering a luxurious yet approachable experience in Whistler Village. The result is a brand that not only highlights the premium quality of its products but also makes each moment of interaction—from purchasing to unwrapping—a memorable one.