Flower and Cafe is a unique project that offers a combination of fresh flower bouquets and premium packaged ground coffee. The project was born from the idea of combining two beloved things – flowers and coffee – into one delightful package. To bring this idea to life, our team was tasked with creating a cohesive brand identity and product packaging.
The logo design features a unique combination of a coffee cup and a flower rose. The rose’s head has been reshaped to resemble a cup, while the leaves and stem complete the design. The font used for the text is a fancy and romantic Paris-style font.
Our team focused on using flower images that match the bouquets offered by Flower and Cafe. Four flower varieties – Camellia, Vanda, Gardenia, and Magnolia – were chosen to feature on the coffee packaging. The flower images were beautifully rendered in soft colors, creating a harmonious look with the coffee packaging. The packaging design was also carefully considered to ensure that the coffee would stay fresh and protected.
In addition to the coffee packaging, our web team also created a website for Flower and Cafe. The website was designed to be simple and easy to navigate, with a focus on showcasing the products and their unique features. A custom logo was also created to further reinforce the brand identity of Flower and Cafe.
To complete the project, we also created message cards and other graphic elements to accompany the flower bouquets and coffee packages. These message cards and graphic elements are an important part of the overall customer experience, adding a personal touch to each order.
The Flower and Cafe project was a success, with customers responding positively to the unique combination of products and the beautiful packaging design. The project received high praise for its cohesive brand identity, premium packaging, and well-designed website. The Flower and Cafe project is a testament to the power of good design to bring new and innovative products to market.
- Agency/Creative: Brainbox Agency
- Article Title: Flower and Cafe Packaging Design and Brand Identity by Brainbox Agency
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Glendale
- Market Region: North America
- Project Deliverables: Packaging Design
- Format: Bag
- Substrate: Pulp Paper
- Industry: Food/Beverage
- Keywords: coffee packaging, coffee, flower coffee
Graphic design: Leo Gavali