Flow is a premium brain-stimulating food supplement family developed in Hungary. The company’s goal is to develop and distribute brain-stimulating products containing natural ingredients that help maintain the best mental performance on a daily basis, and thus help their customers achieve their goals faster and achieve a more balanced life.
The mission was the complete development of the brand’s visual identity, which was complemented by the design of the product’s packaging for the manufacturer’s flagship product, Flow ‘focus & Memory’ dietary supplement.
During the design process, the main goal was to create a visual identity that conveys reliability, elegance and gives customers the feeling that they are holding a premium product in their hands.The product is aimed at health-conscious consumers, for whom it is important to strengthen their health with things from reliable sources, and who want to be productive in today’s fast-paced world and stimulate their mental health with only natural ingredients (plant extracts, adaptogens and vitamins), increase their stress resistance, support emotional balance and helps to improve their body’s exercise capacity.
The packaging deliberately tries to break with the usual visual features of the packaging of natural products and instead tries to convey minimalist elegance, reliability and a sense of luxury.
The two main colors of the brand identity are black and gold, which further strengthens the premium feeling. In addition, in the case of the packaging, I had to adapt to a certain production limitation, but I definitely wanted to include some more special printing technology process, which was realized with the outstanding gold embossed logo on the box.
- Agency/Creative: Nora Kaszanyi
- Article Title: Flow Premium Brain-Stimulating Food Supplement Family
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Hungary
- Agency/Creative City: Budapest
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Design, Brand Identity
- Industry: Health Care
- Keywords: Identity ,Brand Design Creation
Client: Flow Supplement Kft.
Identity Design - Packaging Design - Graphic Design: Nora Kaszanyi
Photo: Anett Pósalaki, Nora Kaszanyi
Printing Production: Duplex Rota Kft.