Floralp: A Legacy of Taste, Reimagined – Brand and Packaging Evolution by Aldas Brand

With a 60-year legacy in the Ecuadorian market, Floralp has become synonymous with quality, flavor, and variety—establishing itself as a leader in the aged cheese category. The brand has left a lasting impression on generations of Ecuadorian consumers, thanks to its Swiss heritage and artisanal mastery in crafting exceptional cheeses.
This is not just expertise—it’s legacy-born mastery.

Today, Floralp faces the challenge of evolving visually without losing its essence, reaffirming its presence and tradition in an increasingly dynamic and competitive market.

This rebranding and packaging redesign project was born from the desire to refresh Floralp’s visual identity preserving its Swiss heritage and core values, while adopting a more contemporary and compelling graphic language that resonates with today’s mass-market consumer.

The work ranged from a brand lifting updating the logo’s typography to a complete overhaul of the packaging design. The new look strengthens Floralp’s specialty through evocative photography, vibrant color contrasts, and a renewed sense of clarity, functionality, and modernity.

The proposal aims to enhance shelf differentiation across product lines, elevate the perception of quality, and communicate approachability and freshness in every presentation.

With this redesign, Floralp steps boldly into the future without losing sight of its past embracing a revitalised image that secures its place in the hearts and minds of today’s consumers.

Floralp crafts cheeses that taste like true Swiss mastery.