Negron is a Colombian company with twelve points of sale in the main cities of the country, one point in Mexico City and soon to open more points of sale internationally as in the United States.
Negron chocolate and flower shop is dedicated to provide love and feelings to its customers through products with chocolate strawberries and rose arrangements. Negron’s philosophy is to hire female heads of household and currently more than 70% of its employees are women.
With only 7 years of having opened its doors, Negron chocolate and flower shop has established itself as the leading company in Colombia in products with strawberries, chocolate and roses.
When they asked Otero to design their new packaging collection, we knew it would be a great challenge and a privilege to be able to design it. Within the brief, the client expressed that they wanted the packaging to be very bright, full of roses and magic, so without a doubt, gold was our base and inspiration to design. The result: a collection that shines with its own light!
The reception of this packaging within the public was wonderful. An innovative collection that immediately stood out in the social networks and was reflected in the increase in sales. People instantly fell in love with the three packages: the boxes of strawberries with chocolate, chocolate bonbons and the infallible Colombian roses, which are so popular all over the world.
At Otero we are passionate about brand creation and packaging, which is why we developed exclusive boxes, full of love, practical, creative and innovative for Negrón, where without a doubt, their products were the protagonists along with the brightness and warmth of love.
- Agency/Creative: Otero brand&brands
- Article Title: Floral Packaging Design Collection for Negrón by Otero
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Colombia
- Agency/Creative City: Bogotá
- Market Region: South America
- Project Deliverables: Packaging Design
- Format: Box
- Substrate: Pulp Board, Pulp Carton
- Industry: Food/Beverage
- Keywords: packaging branding packaging design
Agency: Otero brand&brands