Floral Label Design for Healthy Soft Drinks from France

Floral Label Design for Healthy Soft Drinks from France

Petra Pilbák – Gallimaté Original

Entirely produced in France, Gallimaté comes from a recipe with sweeter flavors, no added sugar, perfect for a standalone refreshment or as a cocktail mixer. A collection of 3 drinks based on yerba mate: Original, Tonic & Ginger Ale.
Yerba Mate is brewed from the naturally caffeinated and nourishing leaves of the holly native tree from the South American rainforest (Ilex paraguariensis). It is a traditional drink from South America that provides smooth energy and concentration while being 100% natural.
Sold mainly through through trendy cafes, restaurants and boutique supermarkets in France, the yerba mate based beverage is targeted at young, health conscious individuals as a healthy, flavourful alternative to usual soft and energy drinks.

Each label’s design is based on a unique ornamental line art pattern that illustrates the drinks’ ingredients.
This style combined with a fresh colour palette lends the product a captivating quality, making the bottle attractive and memorable.
The style of the designs was inspired by folk art and minimalism.

Illustrated ingredients per flavor:

° Original: yerba mate, elderflower and kaffir lime
° Tonic: yerba mate, cinchona bark, gentian, tangerine, cardamom and white pepper
° Ginger Ale: yerba mate, ginger, basil and lemongrass

The labels for each flavour were designed to match the drink’s personality, expressed through the colour palette and the custom pattern.

° Original: the light taste of elderflowers in contrast with the sweet bitterness of yerba mate, full-bodied taste; floral and refreshing.
° Tonic: mild bitter notes that release into a lingering geranium note that softens the bitterness to create a delicate tonic; elegant, floral and delicate.
° Ginger: refreshing with a balance between sweetness and bitterness, a pinch of spice added; light, crisp and spicy.

CREDIT

  • Design Agency: Petra Pilbák - Freelancer
  • Organisation/Project Type: Freelance Commercial, Published
  • Article Title: Floral Label Design for Healthy Soft Drinks from France
  • Brand / Project Name: Gallimaté Original, Tonic & Ginger Ale || Label Design
  • Project Type: Consumer Brand Creation
  • Design Deliverables: Consumer Brand Identity, Consumer Brand Experience, Consumer Graphic Packaging Design
  • Location: Romania
  • Market Country: France
  • Market Region: Europe
  • Product Category: Beverages
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass

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