Simplifying with security, advancing with technology

Overview
Floox stands for technological innovation, offering solutions that go beyond the conventional. Committed to establishing a continuous flow of efficiency, security and automation to propel businesses into the future. Guided by artificial intelligence and focused on agility, they are shaping a scenario where operational excellence becomes the core of the brand.

Specializing in data collection in the SaaS model through OCR and AI, Floox takes an innovative and efficient approach to simplifying business processes. The brand’s strong point of contact lies in the digital environment, serving companies with technological products looking for advanced solutions for information collection and process automation.

Challenge and results
Our challenge was to rebuild Floox’s visual identity, conveying seriousness and an innovative technological appeal, moving away from the previous colors and shapes. We chose to abandon the monogram and adopt bold colors and dynamic shapes to create a new visual language.

The brand symbol adopted a circular shape to reflect the complete, client-centered approach to the services and solutions offered. Shapes such as squares and circles were applied to convey robustness and security, without compromising fluidity and dynamism. We reinforced these attributes with a stone texture and a 45-degree angle to communicate the ascent in the customer journey and as the brand evolves.

The color palette, predominantly blue and purple, conveys confidence and boldness, deriving easy-to-apply elements from the symbol to strengthen a cohesive and consistent visual identity.