Flo Akinbiyi is an Event Moderator, Virtual Presenter and Communication Coach. Last year he wanted to upgrade his business. He felt like his brand was missing finesse and was not delivering his personality or creating a strong memory on people’s minds. Additionally, he felt like it lacked consistency across all platforms and collaterals. The brief was simple. He said, “It is time to rebrand. It is time to be LOUDER, to stand out and take it to the next level”. He gave us free range to dig deeper into the brand to reshape the strategy, however, we were asked to execute the design only on specific collaterals. With a simple, straight forward and very functional approach we needed to create the logo, a PPT presentation and the Social Media templates.
The brand strategy phase uncovered his values and the overall brand story where he defines himself as an Event Moderator, Virtual Presenter and Communication Coach that believes everyone has a great story to tell. But not everyone has the tools to tell it right. As part of the observations and something he wanted people to remember was that he is a German/Nigerian with a charisma that is difficult to find.
So, it became clear that his brand needed to carry an aspect of heritage along with his optimistic personality. That’s why the monogram is inspired by the Yoruba masks shaped from the 3 letters of his name, bringing a charismatic expression with a very German style –simple, geometric and with a focus on typography where less is more.
As he points out in the launch video, the new brand identity comes with a new playful colour palette that really stands out. We knew that a big opportunity to bring this up was using a very basic colour palette that would also give him the opportunity to express himself with a loud range of contrasting and eloquent layouts.
For the deliverables, we made sure the assets created were simple enough to be replicated by him and his team of non-designers. The Social Media templates for example, is a set of PowerPoint presentation slides with multiple predesigned layouts that he can simply update and export as a jpg. For the Presentations itself, we created a 30 to 40 slides template that will allow him to create proposals very fast and with a consistent use of font, colours and overall design.
After developing all these, him and his community of followers seem very happy with the end result, some even show their appreciation with phrases like “I love this Flo, it’s so you! And that logo is a masterpiece! Well done, keep smashing it!” and “Brilliantly expressed and insightfully designed” and “Love it Flo the bright colors and your energy go hand-in-hand”. His brand now reflects his personality in a memorable, appropriate, and distinctive way. With a positive eye on the future – because of the logo, get it? –, we are sure his new brand will help him achieve his business goals and exceed everyone’s expectations.
From the first sketch that triggered the idea of the logo, to the final artworks in all the different formats, we enjoyed a ton working with Flo. He gave us the opportunity and the privilege to have his brand under our humble portfolio and hopefully this work resonates well with the design industry and helps inspire upcoming talents as well as potential clients.
- Agency/Creative: Main Division
- Article Title: Flo Akinbiyi Rebrand by Main Division
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: United Arab Emirates
- Agency/Creative City: Dubai
- Market Region: Middle East
- Project Deliverables: Art Direction, Graphic Design, Logo Design, Motion Graphics
- Industry: Education
- Keywords: #gowiththeflo #floakinbiyi #personalbrand #communicationcoach #templatedesign #socialmediamarketing #designstrategy #worksmarternotharder #presentaiment #digitalarchive #brandstrategy #maindivisiondesign #designinspiration #makingbrandshuman #brandstrategy #brandidentitydesign #agency #branddesign #brandidentity #graphicdesign #branding #identity #motiondesign #motiongraphics #motiongraphicscollective #corporateidentity #graphicdesign #logodesign #monogram
Client: Flo Akinbiyi
Designer: Diego R Wikander