Flexible identity for a project management company based on transformation in all phases of a high-profile project. Just as a rough diamond can be transformed into a precious stone, Gulf’s identity pursues the same comparative through the graphic faces of different types of diamonds. This flexible element with the same brand DNA allows the creation of different logos for each project. The metallic finishes with the repetition of the elements in the form of patern generate a very elegant brand versatility.
CREDIT
- Agency/Creative: Barceló estudio
- Article Title: Flexible Identity for a Project Management
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Spain
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Guidelines, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Tone of Voice
- Industry: Construction
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
