Vector is an expert and consulting center founded in 2006 by a leading specialist of the RFCSE at the Ministry of Justice of the Russian Federation.
Given the unambiguous name and specific type of activity of the company, it was important to get to a metaphor that would reflect the essence of the work at the ideological level, as well as competently develop in relation to all elements of the style in their conceptual development.
From the point of view of the metaphor, a vector is an effective direction (in the general sense) that has a self – sufficient final form (at the level of the company and its services).
The metaphor formed a graphic project task – the creation of a flexible suprematist style that works effectively and scales within the framework of online advertising, corporate documentation and interior design.
Given the large grouping of the company’s types of work, it became possible to assign each type its own color, its own shape and/or a simple geometric shape. Thus, the basic shape and color provide a graphical basis for a conceptual display that is unique for each type of work.
The company makes expert assessments and conclusions for a wide range of activities: handwriting and technical expertise of documents (circle), tracological and automotive technical expertise (triangle), commodity expertise (square), construction and technical expertise and real estate valuation (blocks).
It was very important to take into account that it is the text and its content that are the main readable element for this type of activity, since it is impossible to graphically display various types of expertise and evaluation in an understandable independent form. Therefore, typography is the main working and advertising tool, and suprematism complements and gives the necessary form to a certain group of works.
Each concept is a graphic and conceptual basis for subsequent implementation in the form of posters, Internet banners and advertising materials.
- Agency/Creative: Artgeneracia
- Article Title: Flexible Branding Graphic System for Expert and Consulting Center Vector
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Tver
- Market Region: Europe
- Project Deliverables: 2D Design, Art Direction, Brand Identity, Branding, Logo Design, Typography
- Industry: Financial
- Keywords: brand identity, logo, logotype, graphic design, typography, art direction, corporate identity, minimalism, suprematism
Art direction & brand design: Ivan Voznyak