Introduction: “Flechazo” is a bar serving cocktails. Mid-range to high-end wines with passionate music located in the heart of District 1, Ho Chi Minh City, Vietnam.

With the desire to bring an enjoyable experience with music just loud enough for couples or friends to come enjoy wine, talk and watch the city at night, a feeling of lightness with melodious songs heals souls even when they are in a state of distrust of love.

Especially for those who go alone can sit at the counter and and talk to the bartender.
When the drunkenness comes and says hello, then we will know who we love and miss the most. Better yet, there’s a phrase “Drinking the wrong eye, the drunkenness for a lifetime. Loving a smile, a lifetime of adventure” that modifies the name of this bar.

Concept and Visualization: Our inspiration started with the glasses used to drink spirits. The patterns on the surface of the upright glass create a fuzzy feeling like a lens that refracts the image like the area where we are drunk.

The arrangement of the text layout to show a little freedom and comfort, adventure, the overall feeling of the concept conveyed to the customer is luxury, elegance and the harmony is classic.

Brand name: “Flechazo” means “love”
Combination of the words “Flecha + Azo” (love at first sight): In allusion to the fired arrows by the mythological god of love Cupid.
“Drinking the wrong eye, the drunkenness for a lifetime. Loving a smile, a lifetime of adventure.”
“How to live without love?!”