The brief was redesigning Flecha Azul Tequila’s higher marquees to stand tall and elegantly amongst other tequila competitors.

Flecha Azul Tequila Añejo Cristalino is aged for 18 months in American Oak Barrels. The triple-filtered Tequila Añejo Cristalino captures the warmth of the traditional Añejo while remaining delicate on the palate. Highlighting the clarity of the liquid we designed a vibrant bottle that gradates from dark blue to clear. The nuances in the ombre blue tones glisten when the light hits the bottle from multiple angles. The blue bottle is paired with a silver metal stopper ensuring the bottle is vibrant in dark atmospheres.

Flecha Azul Tequila Extra Añejo is aged for 36 months using the Solera aging method in hand-selected bourbon-season American oak barrels for richness and complexity. We designed a more ceramic-looking bottle to reflect the weight of the longer aging process. The dark blue bottle is paired with a brass metal stopper creating a luxurious yet modern finish.

Both marquees come in a rotating gift box that reveals the bottle rewardingly. Cristalino’s box compliments the bottle with the ombre blue tones and a silver blue lining. Extra Añejo’s box compliments the bottle with dark blue and brass tones creating a moody finish.

Flecha Azul embodies the bonds of friendship, perseverance, and a deep-seated passion for crafting authentic tequila. Derived from the Spanish words for “Blue” and “Arrow,” the name Flecha Azul points to the very heart of our spirit – the Blue Weber Agave. Flecha Azul Tequila is a testament to the time-honored artistry of a multi-generational, family-owned distillery. From plant to bottle, respect for land and heritage remains a priority.