Lugre Haus was born from the desire to transform old spaces into homes filled with history, essence, and purpose.
More than a renovation company, it serves as a bridge between past and future — between what remains and what is renewed. Every project carries the responsibility of preserving memories while giving rise to a new chapter, where architecture, design, and emotion coexist in harmony.
In this identity project, we created a visual universe that expresses this vision with sensitivity and sophistication. The choice of colors, shapes, and typography reflects the essence of the brand: technical, human, detail-oriented, and deeply connected to the stories that every space holds. Burnt red and light beige take center stage in the palette, evoking warmth, comfort, and softness, while the graphic system highlights Lugre Haus’s precision, rigor, and care at every stage of transformation.
The logotype — elegant and timeless — gains personality through a custom “R”, a subtle mark that embodies the brand’s unique eye for detail. This typographic gesture reflects architecture itself: structured yet fluid, functional yet expressive. The visual identity was built just like the company’s projects — with empathy, elegance, and intention.
Lugre Haus believes that renovation is not only about materials and structures, but about honoring the past, respecting memories, and creating places where life can flourish. Each wall restored, each space reimagined, is part of a greater story of resilience and beauty.
We transform spaces. We care for stories. We design the future with the foundations of the past.










CREDIT
- Agency/Creative: Flávia Jackeline
- Article Title: Flávia Jackeline Shapes the Visual Identity of Lugre Haus With Elegance and Timeless Design
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Curitiba
- Market Region: South America
- Project Deliverables: Brand Design, Logo Design
- Industry: Construction
- Keywords: construction, logo design, visual identity, brand identity, renovation, home, Architecture
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Credits:
Brand Designer: Flávia Jackeline