León Bergara was born with a clear purpose: to offer a collection of eyewear that combines minimalist and timeless style with accessibility. Our brand is a celebration of Italian inspiration, where delicacy meets modernity and sophistication merges with understated elegance. The colors of our identity, moss green and off-white, represent the serenity and sophistication of nature. Complementing this palette, brown and light green bring a touch of naturalness and freshness, creating a visually sophisticated and engaging harmony. We seek to express our identity in a unique and authentic way.
While strolling through the grand arcades of the Galleria Vittorio Emanuele II, we found the inspiration for the symbol that represents us. Just like the glass dome that crowns this iconic gallery, our symbol reflects transparency and clarity. Like the lenses of León Bergara glasses, it leads us to a world of timeless elegance and style. Each stroke is an expression of quality and sophistication. From this same source of inspiration, a graphic element was born, reinforcing our identity by capturing the essence of transparency, elegance, and modernity that define our brand.
Our commitment goes beyond aesthetics. We believe in design precision, artisanal excellence, and durability. Every detail, from the choice of materials to the finishing touches, is carefully crafted to ensure the best experience. León Bergara is more than just an eyewear brand—it is an expression of individuality, confidence, and refined taste.







CREDIT
- Agency/Creative: Flávia Jackeline
- Article Title: Flávia Jackeline Defines Timeless Eyewear Branding with León Bergara’s Refined Identity
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Curitiba
- Market Region: South America
- Project Deliverables: Brand Identity, Logo Design, Packaging Design
- Industry: Fashion
- Keywords: logo design, visual identity, brand identity, glasses, sunglasses
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Credits:
Brand Designer: Flávia Jackeline