Who are we, and above all, why are we here? First of all, we are empaths. We know what sweet tooth want – a life without guilt!
We have never put up with the fact that healthy eating is associated with limits, prohibitions, and a strict list of products.
Why, if there’s another way?
Fit Kit is what coach approves of, what friends want to steal quietly, and for which there is always a pride of place in a backpack. The development vector of the brand concept has the character of street culture. In this concept, Fit Kit is like an artist who strives to not only fight empty calories, but also recognition and fame. Within the framework of this concept, the design of the logo is revealed in the aesthetics of graffiti print.
Fit Kit – unusual flavor combinations. The brand currently has over 30 exceptional flavours of fitness cakes and protein biscuits. High protein chocolate glaze cookies. A variety of desserts without risking your shape. Chocolate-covered tender protein soufflé on protein biscuits without sugar. A healthy snack in classic macaroon format. Protein meringues with filling inside. Tender, slightly crispy textureThe color scheme for each taste is unique. The products on the shelf attract attention, look bright and stylish. Each of the products individually maintains continuity and recognition. Brand mascots are responsible for communicating with the audience, each of them has its own character and concept that can be used both in branded stickers and animated films
- Agency/Creative: WeissWater
- Article Title: Fit Kit Snacks Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Novosibirsk
- Market Region: Asia
- Project Deliverables: 3D Art, Brand Design, Graphic Design, Illustration, Motion Graphics
- Format: Box
- Substrate: Pulp Carton
- Industry: Food/Beverage
- Keywords: Protein Cookie, Fitness, Healthy
Art Director: Ivan Gvozdev
Art Director: Alexey Bochkarev
Creative Director: Andrey Hrapov