Fishtime is a new series of fish and other seafood products that combines more than 20 products. With the technology of shock (quick) freezing, the seafood products preserve the structure, nutritional value, and taste. Therefore, the Fishtime packaging should demonstrate the reliability of the brand and communicate freshness of the products. To that end, a single unified concept was developed, and the visual information strategy was used. The entire series packaging is designed in a single unique style. This approach compiles the assortment under one brand and distinguishes the Fishtime series from products of other manufacturers presented in retail chains. The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; uniform style and well-arranged design emphasize the solid and attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice. All this makes the product more appealing to consumers and helps to make a purchasing decision faster.
Inspired by the beauty of the Norwegian fjords and the freshness of Norwegian fish, the new design of Fishtime was created, a brand that represents the freshness of the sea. Crystal clear water of the Norwegian fiords, clear lines of the lighthouse, the fishing schooner sailing in the distance, the outlines of the mountain peaks – everything symbolizes purity and emphasizes the high quality of the product.
The new Fishtime design is not only a reflection of freshness but also of modern trends. The design is made in Flat illustration style, which makes it aesthetically pleasing and easy to use.
- Agency/Creative: Olga Takhtarova
- Article Title: Fishtime New Series of Seafood Products Designed by Olga Takhtarova
- Organisation/Entity: In-House
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Ukraine
- Agency/Creative City: Kyiv
- Market Region: Europe
- Project Deliverables: Brand Identity, Illustration, Packaging Design
- Format: Bag, Pouch, Sachet
- Substrate: Pulp Carton, Pulp Paper
- Industry: Food/Beverage
- Keywords: fish, packaging, flat illudtration, graphic design, logo design
Designer: Olga Takhtarova