FISCHER / FSR Racing Team
It began with Thiago Fischer’s burning dream of immersing himself in the exciting world of motorcycle racing. After a chance encounter with race instructor Leandro Rad and several deeply inspiring conversations, they decided to found the team, dreaming of competing and shining in the most significant motorcycle racing competition in the Americas: Superbike Brazil. The team’s aspiration is not only to win victories, but to leave an indelible mark in the sport, evidencing their unwavering passion and commitment to motorcycle racing. They also want to be a beacon of inspiration, motivating countless others to pursue their dreams with vigor and courage.
As the years passed, FISCHER / FSR Racing Team became more than just a team. It has become an emblem of determination, resilience and an endless quest for excellence. Each member carries a deep passion for the sport, complemented by unmatched technical skills. Together, as a cohesive unit, they are relentlessly dedicated to honing their skills, optimizing machine performances and tackling every challenge the tracks present.
In addition to the dynamic duo of Thiago and Leandro, the team is strengthened by a group of mechanics, engineers and highly qualified professionals. This team, behind the scenes, ensures that every detail, no matter how small, is impeccable for the races. The intrinsic understanding that every thousandth of a second can be the difference between victory and defeat guides your meticulous actions.
However, the vision of FISCHER / FSR Racing Team goes beyond sparkling trophies and global recognition. At its core, they strongly believe in the transforming power of sport. Through their races, triumphs and even reverses, they seek to inspire the next generation of runners. They want young people to see in their trajectories the proof that, armed with passion, hard work and determination, all dreams are achievable.
The pride of the team lies not only in the victories, but also in the journey, the lessons learned and the ability to inspire. They are not just runners; they are visionaries determined to turn dreams into reality, thus solidifying their legacy in Brazilian motorcycling.
- Agency/Creative: Lotipa Studio
- Article Title: FISCHER / FSR Racing Team
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Lotipa Studio
- Market Region: South America
- Project Deliverables: Animation, Art Direction, Brand Architecture, Brand Creation, Brand Design, Brand Identity, Tone of Voice
- Industry: Entertainment
- Keywords: Superbike MotoGP Circuit Paddock Racing Team Race Motospeed Brand Identity
Creative director: Antoniel Felaínne
Motion Design: Lukas Martins
Photography: 2Soul Photo
Video and Film: Rec On Film Creator