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Firemans Light Real Ale Brewing Company

Firemans Light Real Ale Brewing Company

The Butler Bros – Firemans Light

Light beer doesn’t have a reputation for being quality beer. Real Ale Brewing has set out to change that by launching a light version of their flagship, Firemans 4. We were proud to work with them to create the packaging for Firemans Light, one of the very first from a Texas craft brewer to be sold as a “light beer.”

CREDIT

  • Design Agency: The Butler Bros
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Firemans Light Real Ale Brewing Company
  • Brand / Project Name: Firemans Light Real Ale Brewing Company
  • External Design Credits: Creative Direction/Strategy: Marty and Adam Butler; Design: Barrett Fry, Brett Stiles, Alicia Pak; Copy: Jeremy Spencer
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy
  • Design Deliverables: Consumer Structural Packaging Design
  • Location: United States America
  • Market Country: United States America
  • Market Region: North America
  • Product Category: Beer & Cider
  • Consumer Packaging Format: Bottle, Can
  • Consumer Substrate / Material: Glass, Metal

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