Lokal is a brand based in Jakarta, Indonesia that offers authentic homemade Indonesian food, starting from traditional dessert and snacks to homemade spices. The brand aim to strengthen Indonesian cultural identity through culinary, implementing cultural elements in all aspect of its products and design.
People have started to prefer cooking by themselves at home due to the pandemic. If any of them desires to cook Indonesian food, the need of bumbu (blend of spices) are highly needed as the dishes taste better with the bumbu hassled in. However, making a bumbu itself is a complicated process and it takes a lot of time and effort.
Hence, Lokal creates a convenient basic bumbu spice kit that consist of 4 different kinds of spice mixtures and leaves that can be used while cooking different Indonesian food recipes at home. The spice mixture is categorized by different color, white, yellow, orange and red, each with different flavor and usage.
The design concept uses the combination of simple and modern traditional style to represent Indonesian culture. With the convenient product and packaging design, Lokal targets 25 – 35 years old adults who loves to cook in their busy lifestyle.
Besides that, when consumers are out of idea of what to cook, there is an augmented reality QR code on the packaging that has a recipe book for each of the spice that allows consumers to choose which recipe they would like to cook. Each of the recipe book also has a website link on it that can let people to either directly download the recipe or visit the website for more easy viewing.
- Agency/Creative: Fiona Alicia
- Article Title: Fiona Alicia Student Packaging Design Concept for a The Basic Spice Kit
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Malaysia
- Agency/Creative City: The One Academy
- Market Region: Asia
- Project Deliverables: Packaging Design
- Format: Jar, Wrap
- Substrate: Pulp Carton
- Industry: Food/Beverage
- Keywords: Homemade
Lecturer: Deanie Cham The One Academy