After many hours of creation, inventing, drawing, technical and artistic finalization, this cheerful project is ready to go out into the world. I am all the more happy with this work because I was able to cover and build the entire process of creating a brand new direct sign on the market.

The DNA of the brand comes from Italy, where all production processes and 100% cellulose from which the paper is made come from. However, paper production is in Slovakia, where paper is also produced.

In the beginning, the brand will focus on the production of toilet paper and paper rolls for common household use. This fact then further influenced the overall development of the creative, during the development and building of the brand.

The process included the strategy, name, logo, claim, inventing and creating the mascot, packaging and graphic design, and video format in 3D for the introduction of the mascot and the concept. The result is a new brand that will not only bring paper products for everyday needs such as toilet paper or kitchen towels to the Slovak drugstore industry.

The goal was to bring a brand to the market in today’s relatively difficult times that will not claim to save the world, nor that it is the softest and best in the world. We wanted something that was funny, sweet and simple. We wanted to offer excellent quality paper at a good price that would not be impersonal and boring. And that’s how the brand and the Finito rabbit character were born, which says simply: Wipe it. Solve it. Finito.