xolve is a strategy-first brand consultancy headquartered in Ho Chi Minh City. We partner with ambitious businesses seeking to move from identity to influence. By integrating insight, strategy, design, and cultural understanding, we help fast-growing companies build cultural relevance, commercial resonance, and long-term equity.

Founded from the convergence of two distinct journeys, Fine Scandinavia brings together Johan Sundberg’s industrial expertise and Allan Kjaer’s passion for furniture craftsmanship, two Scandinavians who independently built successful manufacturing operations in Southeast Asia. Faced with the challenge of merging these dual strengths into one coherent voice, xolve led the project to define a unified brand identity that communicates precision, craftsmanship, and human-centric design.

The strategic platform “Artistry Meets Technology” celebrates the synergy between Fine Scandinavia’s skilled workforce and advanced machinery, forming the core of a visual system that is both functional and expressive. The logomark integrates the letters “f” and “s” in a seamless form, while a palette of black and white conveys clarity and trust, grey reflects the strength of steel, and vibrant orange embodies the human spark of artistry and innovation.

Through this evolved brand identity, xolve has articulated Fine Scandinavia’s promise of Scandinavian standards on a global scale in a way that is strategic, contemporary, and globally resonant, positioning the company for its launch at VIFA EXPO 2025 and a strategic push into the US market