In line with Fetzer’s fresh, youthful identity, we launched #SummerFetz—a vibrant campaign that reimagined classic cocktails using Fetzer’s diverse range of wines. Designed to capture the carefree spirit of summer, the campaign introduced a creative twist on traditional favorites, encouraging consumers to see wine in a fun, unexpected way.

Bright, energetic visuals anchored the campaign, with Instagram Reels and posts showcasing each cocktail recipe in a playful and accessible format. From wine spritzers to sangria-inspired creations, every cocktail invited audiences to embrace the joy of summer, one refreshing sip at a time.

To amplify the campaign’s impact, we partnered with over 10 content creators for a dynamic influencer activation. These collaborations brought the #SummerFetz message to life across multiple platforms, each influencer putting their unique spin on the wine cocktails while staying true to Fetzer’s laid-back, approachable style. The result was a significant boost in brand reach, visibility, and consumer engagement.

By merging the world of wine with the creativity of cocktails, #SummerFetz demonstrated Fetzer’s versatility and modern appeal. It positioned the brand as not just a wine label, but a lifestyle choice—perfect for summer gatherings, casual celebrations, or spontaneous moments of fun.

Ultimately, the campaign proved that with Fetzer, there’s no wrong way to enjoy wine. Whether in a glass or mixed into a colorful cocktail, Fetzer’s easygoing charm and broad range can elevate any occasion.