This Christmas, P Coffee & Bakehouse transforms into a stunning destination where you’ll create unforgettable memories. The decorations are breathtakingly beautiful and grand yet incredibly cozy. Step into P Coffee and immerse yourself in a magical world filled with hope, charming gifts, delectable drinks, and the delightful aroma of freshly baked cakes.
Concept & Idea
Inspired by the mythical tale of Santa Claus delivering gifts to children on Christmas Eve, the “Spectacular P Coffee & Bakehouse Ever” campaign captures the festive spirit of the holiday season at P Coffee & Bakehouse. This idea ties the vibrant decorations and cozy ambiance at P Coffee & Bakehouse to the universal spirit of dream and hope.
P Coffee & Bakehouse transforms into Santa’s House – a magical sanctuary where heartfelt letters from children (our cherished customers) are received. In the spirit of Santa, P Coffee & Bakehouse prepares heartwarming drinks and delectable cakes, beautifully presented as though they were handpicked gifts for every visitor. More than just a coffee shop, P Coffee & Bakehouse becomes a festive destination where customers don’t just enjoy food and drinks but share dreams, hopes, and wishes for the next year.
Visual Cues
In the “Spectacular P Coffee & Bakehouse Ever” campaign, the visual elements bring the Christmas tale to life. Every detail is designed to immerse customers in the holiday magic while showcasing the warm charm of the space.
Key visual elements include:
Spectacular P Coffee & Bakehouse (Santa’s House): A cozy, glowing retreat where Santa and his team are hard at work that immerses visitors in the magic of Christmas.
Santa Clause: Santa reads heartfelt letters filled with hopes and dreams, embodying the spirit of care and giving.
Post Mail: An overflowing post box outside Santa’s house symbolizes the excitement of shared wishes.
Christmas Elf: Santa’s little helper busily prepares delicious cakes and treats, turning P Coffee’s offerings into thoughtful “gifts”.
Christmas Tree: Adorned with sparkling ornaments and lights, the trees at P Coffee & celebrate unity, joy, and the magic of the season.
Key Visual
The Key Visual brings to life a “fairy-tale” world at P Coffee & Bakehouse, also known as Santa’s House. The surroundings are filled with festive cheer, showcasing the lively and busy atmosphere of Santa’s home during the holiday season. The new paper cup design is also introduced as part of the immersive festive experience. The cup features a charming illustration of Santa’s house and festive details, setting the tone for a delightful holiday journey.
Festive items
Paper Cup: The design of the paper cup features a landscape depicting Santa, his helper, and everything surrounding his house in a Christmas atmosphere, illustrated in a line-art style. The foil stamping of the line art design on a red background gives the paper cup a luxurious and festive effect.
Cup Sleeve: The sleeve is inspired by the campaign logo, which features a mischievous Christmas Elf joyfully baking a batch of sweet, aromatic gingerbread cookies.
Box Cover: Designed to capture the festive spirit, the box features a cheerful horizontal pattern with the Christmas Elf and iconic cakes.
Pastry Liner: With a pattern full of festive charm, the pastry liner adds a sprinkle of Christmas magic, enhancing the experience of savoring each delightful, holiday-inspired treat.
Letter Card: A special card for customers to pen their wishes, hopes, and dreams – gathered together to create a heartwarming celebration of the Christmas spirit at P Coffee & Bakehouse.
This festive season, P Coffee & Bakehouse invites everyone to enter a world of wonder, where festive magic is served in every cup and on every plate.