The Festival Raridades is a cultural event aimed at valuing and inserting people with rare diseases. The project, conceived by Abraf, in partnership with Casa Hunter, has the concept of launching in Brazil and promotes cinema sessions, debates, music, and art presentation.
The creation of the brand’s Visual Identity was based on the 3 concepts defined for it, namely: sensitivity, art, and integration. Through these pillars, a logo was created with rustic typography that refers to brush strokes, where the letters were organized in a way that created a dynamic and fluid composition. Through minimalist symbols and with a trace that refers to brushes and engravings, symbols were developed to represent concepts such as Integration, Empathy, Sharing, Change, Interaction, Sensitivity, and Awareness.
CREDIT
- Agency/Creative: Fernanda Carvalho l Art & Design
- Article Title: Festival Raridades l Visual Identity
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Identity, Branding, Graphic Design, Identity System, Research
- Industry: Entertainment
- Keywords: #brand, #branding, #visualidentity #identidadevisual #design #designgrafico #graphicdesign #logo #logodesign
