The task was to develop a design concept for fast-diluted drinks under the Festeaval brand, owned by the company NPF “Zolotaya Dolina” LLC, part of the “Auri Vallis” group of companies. We developed a logo/brand mark and packaging design, which, like the product itself, is bright and juicy. The through color of the brand is green, it is assigned the role of the brand zone, which is separated from the blue by a wave, hinting at the fact that it is a drink. Green color is chosen because the drink contains green tea extract and is contained in all flavors, so it is present on all sachets and the box, uniting the line in a common concept. The complementary deep blue is the background color. Fruit and berries look especially contrasting and bright on it. In the packaging the Logo is collapsed into a sign, which is easily recognizable and gives an additional opportunity to use on the carrier: avatars in messengers and social networks. The packaging itself folds into a show box when opened, which both presents the product and is a box for storing the sachet. This type of box is great for drawing attention to the product and display in offline retail on shelves. On the tear-off part of the sachet, we duplicated the icon for flavor identification. It is convenient to choose especially when the sachets are in a show box and mixed among themselves. As a result, a new brand was formed, which is able to compete, attract the attention of customers and most importantly able to influence sales.