We were tasked with creating and promoting an impactful and eye-catching new design identity for a range of high-quality cheeses. Our aim was to accentuate, through the packaging design, the brand’s commitment to guaranteeing uniquely flavoured cheeses and European quality standards whilst creating consumption scenarios. Jean makes cheeses that create moments that matter in a nod to the European way of life. For design inspiration, we crafted a packaging that feels like a book. We believe that only lively and wholehearted stories can win over the hearts and minds of the people and be etched in the memory.
CREDIT
- Agency/Creative: Ferma Branding
- Article Title: Ferma Branding Creates Branding and Packaging Jean Cheeses
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Packaging Design, Research, Tone of Voice
- Format: Case
- Substrate: Pulp Fibre
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
