Feminas de Judu is the collection born on the thread of memory dedicated to women. The Lussurgesi distilleries are born in Santu Lussurgiu, a town in Sardinia that rises on the south-eastern slope of Montiferru, in the province of Oristano.
The Abbardente spirits and the brandy of the distilleries are undoubtedly the heirs of the centuries-old tradition in the distillation of wine.
A tradition that the company has also been able to preserve in the production of typical liqueurs. This has not prevented it from entering the market with new ideas, capable of interpreting modern times. The success of the water vine and myrtle chocolates are the best reward for this “vision”.
However, whether it is classic or innovative products, the fundamental value remains the strong identity, a direct expression of the territory of origin. In Santu Lussurgiu, women have always represented a point of reference for the whole community: mothers, companions and “abbardentaie”, of Sardinian distillers, able to produce, even if abstained, the best brandy in Sardinia.
The customer’s need, in this case, was to convey through the label the naturalness of the product made only with natural flavors. So not an industrially produced liqueur but vice versa, the result of a traditional, manual process. The woman in the drawing is dressed in the traditional costume typical of the country but revisited in a modern way.
We have tried to best convey the concept of liqueurs linked to the territory, products with a Sardinian taste that are best expressed through the choice of fright colors for a particular form of label that enhances the style and design.
The label is printed in five colors plus gold foil and dry relief and each label contains a different poem dedicated to women.
- Agency/Creative: Bluestepstudio
- Article Title: Feminas de Judu Collection Packaging Design by Bluestepstudio
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Bluestepstudio/Oristano
- Market Region: Europe
- Project Deliverables: Advertising Photography, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: Feminas, judu
Photography: Filippo Angius