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Felipas Conquistadoras Snack

Felipas Conquistadoras Snack

To develop the identity, we relied on the general symbol of conquests: the flag (an example of this is the arrival of the man to the moon and the mythical American flag that was placed there), took the F from the brand’s name to simulate a mast with a flag fluttering in the wind. The image of the product is based on the main ingredients (for example, cheese-flavored breadsticks, ham with tomato, etc.) and characterized by overlapped illustrations, which make the ingredients become pirates, ships or sailors.

CREDIT

  • Agency/Creative: Salvartes Design
  • Article Title: Felipas Conquistadoras Snack
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Spain
  • Market Region: Europe
  • Project Deliverables: Brand Guidelines, Brand Rejuvenation, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Packaging Design, Product Naming, Research
  • Format: Sachet, Wrap
  • Substrate: Metal, Plastic

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