The rebrand of Feito Cafuné emerged from a challenge that ultimately became the key to solving and shaping the entire project. The brand’s owner often received complaints from customers about the time it took to prepare the cookies. They wanted to arrive at the shop and eat immediately, becoming frustrated with the absence of ready-made cookies.
However, the artisanal preparation is precisely what makes Feito Cafuné essentially Feito Cafuné. The cookie is meant to be made to order because it is special, unique, and crafted “just for you.”
We therefore reimagined the entire concept of the space, transforming it into a place where people wouldn’t feel rushed, but instead would embrace the idea that this moment is a pause in their day: a pause to enjoy the cookie, a pause for affection with themselves, and with whoever they choose to share the experience.
Thus, Feito Cafuné became a brand of care, tenderness, and tranquillity rooted in the very essence of Cafuné.
In Brazil, the word Cafuné means a tender and affectionate touch, we translate the brand name as “Like a cafuné”, Feito Cafuné is an artisan cookeria that offers just that — a hug, a cafuné in the form of a cookie.The brand specializes in custom-made cookies, freshly baked just for you.
YSSA Studio was in charge of recreating the entire visual communication of the brand.The rebrand was designed to bring more joy and tenderness into the identity, enhancing the feeling of affection and emphasizing the handcrafted nature of the brand “With love, from our hands to yours.”
The visual identity features vibrant and cheerful colors, with cookies that resemble smiles, energetic movement, and lots of hands! After all, a brand so full of affection needed graphic elements that could express joy and help create an instagrammable atmosphere, enriching the customer’s experience while they wait for their cafuné.