Feels Good by Silpo launched a new line of plant-based drinks, and our task was to create packaging that would stand out on shelf while instantly creating an emotional connection. The design had to be easy to read, visually engaging, and immediately understandable.

Plant-based drinks are often chosen by people with active, fast-paced lifestyles. Those who are constantly on the move between work, workouts, and everyday moments. This rhythm of life became the core idea behind the design. We wanted the packaging to feel just as dynamic and alive as the people who choose these drinks.

To bring this energy to life, we created a series of expressive characters, each one captured in motion. Some are rushing to the gym, others are skating through the city or enjoying a walk with music in their headphones. Each character tells a small story — one that feels familiar and relatable. Together, they form a lively cast that reflects the everyday rhythm of modern life.

At the center of each pack, we placed the key ingredient — coconut, almond, soy, or oat. This made product navigation simple and intuitive, allowing shoppers to instantly understand what’s inside and easily find their favorite flavor on the shelf.

For the color palette, we chose soft, milky pastel tones. These shades support the product’s natural positioning, keep the design light and approachable, and give space for the illustrations to stand out. In contrast, the typography was designed to be bold and confident, ensuring strong shelf visibility and instant recognition.

The result is a playful, energetic, and emotionally engaging packaging system that feels fresh, modern, and easy to connect with. It not only performs well in retail but also brings a sense of movement and joy to everyday routines. Judging by the warm response from Silpo customers, the design successfully found its audience.