Feel FIT is a new brand offering healthy and quality products. Feel fit products are 100% natural, vegan, vegetarian, gluten free and with a high content of protein, fiber and microelements. Building the image of Feel Fit included identifying the target group and its needs, building a strategy adequate to the needs of the target and the company and, as a consequence, creating a unique graphic concept for the brand. A distinctive visual communication has been created, covering not only packaging but also the overall marketing image of Feel Fit.
CREDIT
- Agency/Creative: Studio DN Design Group
- Article Title: FeelFit – A New Brand of Healthy Snacks
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Poland
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Experience, Brand Guidelines, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Packaging Design, Research, Tone of Voice
- Format: Box, Jar
- Substrate: Glass Jar, Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
