Federica Cocina is not just a chef, but a multifaceted personality. She is a loving mother, a fitness enthusiast, an avid reader, and a passionate educator, with her kitchen always being the heart of her home. That’s why we created a visual identity and social media presence that truly captures her essence and reflects her lifestyle and personality in the most authentic way possible.

We established a visual identity for Federica Cocina that is modern, fresh and welcoming. We carefully chose a bright and attractive color palette, with an emphasis on warm and natural tones that reflect the organic and wholesome nature of the food she creates. We also created a logo focused on her personality, with a modern, familiar and versatile look, and played with its letters to create a monogram that evokes the stovetops.
Finally, we created decorative patterns through the repetition of these elements that complemented with the use of images with fresh products, natural ingredients and kitchen utensils such as pots, pans and cutlery create a cohesive and visually appealing identity.

In terms of social media content, we aim to showcase not only the culinary creations of Federica Cocina, but also her unique lifestyle and personality. Posts should be engaging, informative, and tailored to her target audience. We can include a variety of content, such as recipes, cooking tips and tricks, personal stories, and fun anecdotes, to create a sense of connection and genuine interest with her followers.

After all, as she says, everything truly happens in the kitchen.