Essentials by Fear of God is a streetwear brand that embodies a minimalist aesthetic and a focus on elevated basics. Launched by designer Jerry Lorenzo, it aims to provide versatile, high-quality pieces that blend comfort and style. The brand is characterized by its neutral color palette, relaxed silhouettes, and emphasis on everyday wear. Essentials prioritizes accessibility while maintaining a sense of luxury, making it popular among a wide audience. Its collections often include hoodies, sweatpants, tees, and outerwear, designed to mix and match effortlessly.
The new line, Essentials Skincare, will align with the brand’s commitment to natural ingredients and sustainability. All products are free from animal-derived ingredients and never tested on animals. Every formula is crafted using only plant-based ingredients, free from synthetic chemicals, preservatives, and fragrances.
The brand prioritizes eco-friendly packaging, using recyclable and biodegradable materials, and partners with suppliers who adhere to ethical sourcing practices. The packaging would feature a minimalist design, aligning with the brand’s aesthetic. Simple, elegant typography and a neutral color palette would create a cohesive look.
The brand offers a range of products designed to nourish and care for all skin types:
Gentle Foaming Cleanser: A lightweight, sulfate-free formula that effectively removes impurities without stripping the skin of moisture.
Balancing Toner: Infused with soothing botanical extracts to balance pH levels and prep the skin for subsequent products.
Daily Hydrating Cream: A lightweight, non-comedogenic moisturizer that provides lasting hydration and a matte finish.
Moisturizing Lotion: A lightweight, non-greasy lotion formulated to deliver deep hydration and support the skin’s natural moisture barrier, leaving the skin feeling soft and supple.
Overall, the new Essentials Skincare line embraces the brand’s commitment to quality and minimalism, providing skincare solutions to individuals seeking clean, high-quality skincare routines that fit into their daily lives. 100% skin-loving, the Essentials skincare line is where clean meet beauty.