Fê Bia Visual Identity – The Local Beer
Brand Story:
Proud to be a craft beer with a strong Vietnamese tropical climate. FÊ BIA brings to Vietnamese people a line of quality, rich and refreshing beer. FÊ BIA is a rewritten name from the phrase “Phe Bia” in Vietnamese, like a slang. It shows the youthful, uniqueness, and tingling when enjoying the brand’s cool beers.
Logo Concept:
The FÊ BIA logo is a type of logotype, incorporating elements representing beer into each letter.
“Ê”: stylized with the “^” symbol of two beer bottles clinking together. This element also helps the overall logo become more Vietnamese
“B”: the image of a beer bottle is embedded in the negative space in the middle
“I”: stylized with the “.” symbol of a beer bottle cap
“A”: the image of a beer bottle is embedded in the negative space in the middle
Visual Identity:
The visual of FÊ BIA is inspired and developed from the elements of beer FÊ BIA has 5 representative elements:
1. Two beer bottles clinking: taken from the “^” sign in the letter “Ê” of the FÊ BIA logo
2. Beer glass: taken from the letter “A” in the FÊ BIA logo when reversed
3. Beer cap: taken from the sign of the letter “I” of the FÊ BIA logo
4. Beer bottle
5. Beer opener
Vietnamese materials:
The shadow of Beer Element FÊ BIA is inspired by Vietnamese marble, a characteristic of Vietnamese architectural culture.
The visual of FÊ BIA is also expressed through diagonal shapes. Expressing the feeling of being drunk and happy after drinking refreshing sips of beer.
![](https://worldbranddesign.com/wp-content/uploads/2024/12/117.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2024/12/212.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2024/12/31.jpeg)
![](https://worldbranddesign.com/wp-content/uploads/2024/12/4.gif)
![](https://worldbranddesign.com/wp-content/uploads/2024/12/513.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2024/12/611.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2024/12/712.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2024/12/8.gif)
![](https://worldbranddesign.com/wp-content/uploads/2024/12/99.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2024/12/108.jpg)
CREDIT
- Agency/Creative: Horus Academy
- Article Title: Fê Bia Visual Identity by Horus Academy
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Da Nang
- Market Region: Asia
- Project Deliverables: Brand Identity, Packaging Design
- Industry: Food/Beverage
- Keywords: Horus Academy, Brand Identity, Beer, Visual Identity, Packaging
-
Credits:
Made at: Horus Academy
Students: Thuc Nhi, Ngoc Quy
Photographers: Thuc Nhi, Ngoc Quy
Instructors: Phuoc Thien, To Quyen, Minh Tuan