In 2017, after a long break, FC Spartak became the football champion of Russia again. In order to highlight the importance of this event for the club, Nike aimed us to develop limited edition packaging for new champion team shirts. The first 100 buyers received it.
The general style of the champion design was built on black and white illustrations and the tagline “Returned to Edit”. Therefore, the packaging consists of the image of the club as warriors with a game-style aesthetics.
CREDIT
- Agency/Creative: FREE.creative
- Article Title: FC Spartak Football Club Jersey Packaging Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Illustration, Packaging Design, Research
- Format: Box
- Substrate: Plastic, Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
