Favretto Dragone is a small family winery from Uruguay focused on producing high quality wines.

Located at the confluence of Pando and Sauce river, the winery is blessed with a humid microclimate and deep black clay soils that give character to their vineyards. Here, lush green expanses extend, where biodiversity flourishes and frames the vineyards, apple orchards, peach orchards and horticultural crops, creating a symphony of nature at its best. This noble landscape is also home to different species in their daily grazing and is tinged with sublime fields of oats.

Since 1936, the winery has silently witnessed the evolution of the landscape and the generations that have left their mark on this place. The family tradition, lovingly transmitted from parents to children, is reflected in each of the processes carried out in the establishment. Each new dawn represents a new chapter in the story of their lives, a daily work that is the heart of a family dedicated to the passion of creating exceptional wines.

The new generation of owners came to the studio with the challenge to redesign the whole concept of the communication of their varietal line called FAVRETTO.

Our intention with the design is that the label is an invitation to discover a new vision of the winery, a new world, a wine plenty of flavors, very expressive and irreverent. The label plays with idea that the consumer has the key to access to this experience and discover the approach of this new generation.

The color coding is very important to reflect the personality and differentiation between varietals. A texturized paper improves the high ending of the printing.