Farmers Market is a local grocery chain in Vietnam specializing in high-quality organic food. They seek out the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. Add to that the excitement and fun we bring to shopping for groceries, and you start to get a sense of what we’re all about. Therefore, Farmers Market puts an effort to transform grocery shopping into interactive theater to set a new standards of excellence for food retailers.
The idea of “Farmers Market” came from the purpose to nourish health for people and the planet. By investing in farming natural and organic vegestable, Farmers Market not only have an abundant domestic supply but also guild local farmers’ products to the new standards of quality. In 2023, Farmers Market become the biggest grocery chain in organic foods in Ho Chi Minh City, Vietnam.
To convey the idea of healthy modern lifestyle, the iconic farmer logo is recreated with a new portrait full of vigor and optimism. In particular, the face is adjusted with a 3/4 angle, the eyes harmonized with the curve of the smile, and the head raised to give a hopeful look toward the future. The color palette is meant to represent the core values of the brand: navy blue for steadfastness and prestige; yellow for freshness and delicacy; and a touch of orange for innovation.
But it is not just about color; it is about texture as well. The tactile sensation as you run your fingers over the matte materials of kraft paper, embossed designs, wood, rough concrete… That is not all, we also concern about music and sound, physical customer journey to create a consistent brand experience area. We want to bring you a comprehensive awareness of the brand by multi of senses.
- Agency/Creative: Design Market
- Article Title: Farmers Market Brand Design Concept
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Ho Chi Minh city
- Market Region: Asia
- Project Deliverables: 2D Design, Animation, Art Direction, Brand Architecture, Brand Creation, Brand Guidelines, Brand Identity, Brand Tone of Voice, Packaging Guidelines, Rebranding
- Industry: Food/Beverage
- Keywords: Grocery chain, Interior Architecture, Branding, Healthy Food, Modern Lifestyle
Creative Director: Bảo Kỳ
Graphic Designer: Nhật Còm Nhom, Quyền Đặng
Interior Architecture: Mary Anne, Đạt Lê
Illustrator: Trân Huỳnh
Motion designer: Linh75, Kiên Lo·