When we started the project, our main goal was to create simple, yet powerful identity to convey the message from the owners of the company — they believe what inside every adult there is a little kid, which still believes the in magical sunny place. Hence the names Luchezarniy (eng. Sunny) Kray (eng. Regon).
Simple black-and-white graphics represent he mission of this farm — “Nothing unnecessary or non-artificial”. The plain, almost childish illustrations highlight the brand message and kindness with which the company do their work.
- Agency/Creative: FREE.creative
- Article Title: Farm Identity by FREE.creative
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Naming, Branding, Illustration, Packaging Design, Research, Tone of Voice
- Industry: Food/Beverage
- Keywords: Identity, Farm, Farmhouse, Milk, Dairy, Black and white