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Farm Identity by FREE.creative

Farm Identity by FREE.creative

When we started the project, our main goal was to create simple, yet powerful identity to convey the message from the owners of the company — they believe what inside every adult there is a little kid, which still believes the in magical sunny place. Hence the names Luchezarniy (eng. Sunny) Kray (eng. Regon).

Simple black-and-white graphics represent he mission of this farm — “Nothing unnecessary or non-artificial”. The plain, almost childish illustrations highlight the brand message and kindness with which the company do their work.

CREDIT

  • Agency/Creative: FREE.creative
  • Article Title: Farm Identity by FREE.creative
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Russia
  • Market Region: Europe
  • Project Deliverables: Brand Identity, Brand Naming, Branding, Illustration, Packaging Design, Research, Tone of Voice
  • Industry: Food/Beverage
  • Keywords: Identity, Farm, Farmhouse, Milk, Dairy, Black and white

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