We designed a brand for an Italian pizzeria. The concept was to create a POP pizza brand, through camouflage patterns, type design and warm colors. The idea was to create an impact image alternating the simplicity of the logotype with the power of the color spots of the pizza. The logo is inspired by the old Italian signs, while the visual has modern images and colors, creating a contrast that enhances the two souls of the restaurant. We also used different vintage fonts to remember an old way to make food. The colours we have chosen recall the red of the tomato, the green of the basil, the white of the mozzarella and of course Italy. Finally we have created a manifest brand with the philosophy of the place. Finally we created their manifesto on the mission of the place. The name “faréna” means “flour” in local dialect.

Faréna is a small big revolution that starts from a step back: to return to the genuineness of our roots. We want to give value to our territory: to the seasons that shape it and what it offers us. Make all our wheat a unique pizza, born to make you happy because it is well done, and therefore good. Faréna makes genuine pizza, made with local products, grown by farmers who believe in the power of nature and what they do. A pizza that you can not eat elsewhere, because every territory is unique and ours, as we live here, it is more so. A pizza that has a mission: to make you happy. At least as long as you’re here to eat it with us. A pizza that arrives in the dish with ingredients that convinced us to choose them without need to talk. At the and we said: “Buon appetito from us and Faréna!”