• Project

  • Region

  • Industry

Fantastic Oat Packaging Design by Matheus Ferreira & Co.

Fantastic Oat Packaging Design by Matheus Ferreira & Co.

Fantastic Oat is redefining the standard for instant oatmeal, delivering a gastronomic experience that is completely gluten-free, lactose-free, and sugar-free, yet exceptionally full of flavor. It was developed to serve as a superior, wholesome alternative to mass-produced protein bars. Unlike those conventional snacks—which are often ultra-processed, laden with synthetic additives, and frequently responsible for bloating or abdominal discomfort—Fantastic Oat offers a gut-friendly, natural solution that feels as good as it tastes.

At the heart of this innovation is the strategic infusion of Mushin’s functional mushroom extract. This powerful addition elevates Fantastic Oat from a simple convenient snack into an innovative and unique food supplement. It represents a synergistic blend of culinary pleasure and functional wellness. The formula is rigorously clean-label, containing absolutely no processed ingredients. Instead, it boasts a substantial profile of dietary fiber and high-quality protein. This nutrient-dense combination ensures satiety for significantly longer periods, effectively curbing cravings while providing the essential amino acids necessary for building, repairing, and maintaining muscle mass. It is fuel for the body and the mind.

This philosophy of purity and transparency extends seamlessly into the product’s visual identity. For the packaging design, it was strategically intentional to curate a clean, light, and minimalist aesthetic. By utilizing ample white space and clear typography, the design mirrors the purity of the recipe itself. The goal was to ensure that all the premium attributes and health benefits were not just written on the back, but visually transmitted through the labels, communicating trust, lightness, and modern sophistication at the very first glance.

CREDIT

  • Agency/Creative: Matheus Ferreira & Co.
  • Article Title: Fantastic Oat Packaging Design by Matheus Ferreira & Co.
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Lençóis Paulista
  • Market Region: South America
  • Project Deliverables: 3D Design, Design, Food Photography, Packaging Design, Packaging Guidelines, Product Photography
  • Format: Bowl
  • Industry: Food/Beverage
  • Keywords: Cereal, Oat, Packaging, Food, Product, Package

  • Credits:
    Art Director: Matheus Ferreira

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
1
Good
Vote
3
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
1
Good
Vote
2
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
1
Good
Vote
2
Bad
Vote
0