Familio Branding and Packaging Design

Familio Branding and Packaging Design

Familio Brand Made With Love
Is an Italian brand cereal, it targets all the family members, it’s made with an organic corn staff rich with vitamins and minerals,
for many years we have searched and conducted a lot of information about what the people need in breakfast… they need Familio.

We have created hand-drawn specific characters depicting each of the five characters in each family member’s personality.

Our vision is to grab attention and create an emotional link with the customers. The brand delivers a variable assortment to match every family member’s needs due to its unique taste and high quality to boost energy.
In manufacturing high-quality eco-friendly paper boxes with new innovative packaging that use easily without wasting products
The logo and the text were chosen to Pop Out to the Eye and make it easily readable, and the smile stamp effect is a sign of happiness

Finally, we had to create an emotional engagement factor between the consumers and the “Familio Family”. In order to do that we had to set up the base for strong visual communication, an image so captivating and impactful.

Characters building:-

The Father:- ( Roberto ) As a normal father, you need caffeine in the morning, this makes us release the every first Nescafe cup, cereal flavored with the taste of Nescafe beans, when adding your milk, you notice the wonderful mixture of both milk and caffeinated coffee beans.

The Mother:- ( Giulia ) nothing is better than the sweetness and smell of pistachio, as we created this product to add more decent flavor to the cereal with keeping its taste clear and awesome.

The son:- ( Luca ) adds chocolate flavor with cereal to give some energy to kids, it adds more sweetness in a form of a healthy additive, so we create chocolate-coated flakes rich in vitamins and minerals.

The daughter:- ( Laura ) having a cool morning starts with cool fruity cereal strawberries, and cranberries a sweet mix of flavors that adds more fresh vibes in the morning

The grandma:- (Maria ) choosing the classic corn flakes is a common preference among the mainstream for many years, feeling the taste of original crunch is always a strong desire, many people like to keep it so basic and original

Familio brand made with love

We have created hand-drawn specific characters depicting each of the five characters in each family member’s personality.

CREDIT

  • Agency/Creative: Gegraph
  • Article Title: Familio Branding and Packaging Design
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Egypt
  • Agency/Creative City: Mansoura
  • Market Region: Africa, Asia, Middle East, North America, South America, Global
  • Project Deliverables: Brand Creation, Brand Design, Brand Identity, Brand Naming, Branding, Packaging Design, Packaging Guidelines
  • Format: Box
  • Substrate: Pulp Carton
  • Industry: Food/Beverage
  • Keywords: 3dmodeling, branding, characterdesign, custompackaging, Digital Art, digitalart, foodpackaging, mockup, packaging, product design

  • Credits:
    Art Director: Mohamed Gamal
    Client: FAMILIO - ITALY
    Agency: GEGRAPH AGENCY

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