About Falcongym :
Falcongym is a premier gym and personal training center, catering to fitness enthusiasts who demand the best. Our state-of-the-art facilities, cutting-edge equipment, and team of expert personal trainers set us apart from the rest. Our goal with the visual identity is to reflect our elite status and position us as a leader in the industry. From the bold and dynamic typography to the use of colors that evoke feelings of strength and energy, every element of the design will reflect our commitment to providing the ultimate fitness experience. Whether you’re a seasoned athlete or just starting your fitness journey, Elite Fitness is the perfect place to achieve your goals and push yourself to new heights.
Target audience :
FalconGym targets individuals who are looking for a high-quality, full-service fitness facility that offers a wide range of equipment, services, and amenities. Our target audience includes both men and women who are serious about their fitness body’s and are looking for a gym that can help them achieve their goals.
Brand story :
At FalconGym, we believe that fitness is more than just a physical pursuit. It’s a mindset, a way of life.We started by researching the competitive landscape and identifying the key values that set us apart from our competitors. We determined that our focus on elite fitness, premium services, and expert personal training set us apart from the rest. Next, we worked on developing a color palette that evokes feelings of strength, energy, and power. We chose a combination of black and Yellow, to create a bold and dynamic look. For typography, we chose Akrobat as strong and powerful font that conveys a sense of determination and strength. We also included imagery that represents fitness, such as people working out and healthy lifestyles, to reflect our commitment to helping our members achieve their goals.
- Agency/Creative: Hicham EL ASMAR
- Article Title: Falcongym Visual Identity
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Morocco
- Agency/Creative City: Agadir
- Market Region: Africa, Europe, Global
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Icon Design, Logo Design
- Industry: Energy
- Keywords: Sports, Gym, Fitness, Lifestyle, Rebranding, Sport, Trainees, Trainee
Brand Designer: Hicham EL ASMAR