Fakhi is a brand specializing in fresh fruits and vegetables, inspired by the name of fruits to deliver high-quality, natural products to its customers. The brand aims to meet the growing demand for healthy, fresh products while providing a visually pleasing experience that reflects its deep connection with nature.
Brand Philosophy:
The name Fakhi is inspired by fruits, reflecting the brand’s essence, which focuses on nature and health. The brand acts as a bridge between nature and its fresh products, embodying its commitment to providing high-quality items for consumers who seek the best for their health.
Logo Design:
The Fakhi logo beautifully and simply embodies this concept by integrating the shape of a tree with the letter “F,” where the top part forms a leaf, and the lower parts represent a fruit. This symbolizes the connection between nature and the fresh products offered by the brand. The logo is clear, memorable, and stands as a strong visual representation of the brand.
Visual Design and Packaging:
The brand’s visual design is characterized by natural colors such as light green and orange, reflecting the colors of fresh fruits and vegetables. These colors are used in the packaging, enhancing the brand’s visual identity. Patterns inspired by leaves and fruits are applied to the packaging to reflect the natural essence of the products.
Contemporary Design Trends:
Fakhi’s design follows modern trends in branding, merging natural symbols with contemporary style to reflect the purity of the products. The design demonstrates how modern brands can innovate while still staying true to their essence, offering a fresh perspective on how natural food products are presented.
Conclusion:
Fakhi is a model for an innovative brand that blends simplicity with modernity, enabling it to stand out in the fresh fruits and vegetables market. Through its unique designs and commitment to quality, Fakhi aims to provide customers with a remarkable experience in every aspect of its brand
CREDIT
- Agency/Creative: Ibrahim El AwamI
- Article Title: Fakhi: A Fresh Approach to Branding Fruits and Vegetables
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Saudi Arabia
- Agency/Creative City: Cairo
- Market Region: Asia
- Project Deliverables: Art Direction, Brand Identity, Brand Mark, Branding, Craft, Logo Design, Packaging Design
- Industry: Food/Beverage
- Keywords: Fresh Fruits,Organic Branding,Vegetables,Brand identity
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Credits:
Brand Designer: Ibrahim El Awami