” Perfume and fragrance line with 100% natural essential extracts. We searched for a name that was associated with natural elements like the sea or the sky, and that has a strong and meaningful concept.The graphic proposal seeks to emphasize an invisible aspect of the aroma: the spray left by the perfume when applied. The spot generated by the sprayer applied in the color that is most present in nature: blue.”
CREDIT
- Agency/Creative: Fagerstrom Studio
- Article Title: Fagerstrom Studio – Blue (Concept)
- Project Type: Packaging
- Format: Bottle, Box, Keg, Tag, Tube
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
