In today’s dynamic and ever-evolving world of transportation, a brand’s visual identity plays a pivotal role in conveying its essence and promise. Viernes’ mission was to embark on a journey of transformation with Fácil Rent A Car, redefining their image to match their innovative approach to mobility solutions.

Fácil Rent A Car has been a trusted name in the automotive rental industry for years. With a commitment to providing top-notch service, a diverse fleet of vehicles, and a relentless focus on customer satisfaction, they have established themselves as a leading player in the market.

Despite their remarkable track record, Fácil Rent A Car recognizes the need to adapt to the changing landscape of mobility. Viernes’ challenge was to create a fresh, contemporary, and impactful visual identity that not only honored their legacy but also propelled them into the future.

Viernes’ design team embarked on a creative journey to craft a logo that encapsulates Fácil Rent A Car’s essence. Their process is guided by extensive market research, creative exploration, and a deep understanding of their client’s values. Having gathered all those elements, Viernes was able to start designing the rebranding the client needed to compete in their segment.

The concept, color schemes, and typography ensures the new logo is not only visually striking but also aligns with Fácil Rent A Car’s brand values and what it offers to their customers.Viernes’ approach not only elevated Fácil Rent A Car’s brand but also reinforce their position as pioneers in the mobility industry.