Fabular Agency created a brand strategy, name, and visual identity for Everfun, the most fun place in the city of Zagreb and beyond. At Everfun, the fun never stops with top attractions, great events, and a great atmosphere. Some of the attractions will be a flying cinema, bowling, laser tag, a zip line, an escape room, an LED-light floor, and Battle King robots.
We know how important fun and games are in life – for relaxation, reducing stress, and improving one’s mood. That’s why it’s important to find time for fun. Everfun is a favorite place for the team – hanging out after work, team building, birthdays or a weekend outing. At Everfun, the rule “more is more” applies. More games, more fun, more excitement.
Based on the brand strategy, we created a fun name – Everfun. The name refers to a most fun place in town where the fun never ends.
In Everfun, colors are more vibrant, experiences are more powerful, and the fun is more exciting. The visual identity is dynamic and urban. Vibrant colors and visuals contribute to the modern, fun and dynamic brand image. The logo was inspired by neon signs and the form of a labyrinth that symbolizes an inexhaustible source of entertainment. This is communicated by the brand slogan, Fun Never Ends!
Along with the brand slogan, we also created a series of messages that invite fun, such as ”Fun never rests”, “Make time for fun”, “Time for fun”, “The best fun there is”, “A seriously fun place“, “Climb up a mountain of fun”, “Who doesn’t have time for fun?”, “Full fun on!“ and “No bull, just games“.
CREDIT
- Agency/Creative: Fabular branding
- Article Title: Fabular Agency Creates Brand Strategy, Name and Visual Identity for Everfun
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Croatia
- Agency/Creative City: Zagreb
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Naming, Brand Strategy, Branding, Logo Design, Motion Graphics
- Industry: Entertainment
- Keywords: branding, naming, brand name, brand identity, brand slogan, entertainment
-
Credits:
Brand Strategy & Creative Director: Anja Bauer
Senior Brand Consultant: Petra Despot Domljanović
Senior Brand Implementor: Jelena Mezga
Brand Consultant: Maja Đaković
Naming Consultant / Copywriter: Anja Bauer
Art Director / Designer: Tanja Pružek Šimpović
Motion Graphics: Andrej Todorovski
